Pay-per-click (PPC) advertising is probably the most cost-effective way to promote your products online. Advertising using pay-per-click retains your advertising costs low while still directing the right kind of traffic to your website.
Twitter followers is actually no different than marketing your brand with coupons, email or any additional traditional marketing method. When your business website or Blog has a large number of Twitter Followers it can dramatically increase the perception of your brand along with your site’s conversion rate.
One of the effective way to promote the website is through article marketing. The reality is that in most cases you need to write and publish a steady stream of articles to get to the point where you have consistent, reliable traffic. Publicize your articles on social media sites and Promote them in your blog and newsletter, and make sure everyone knows where to find your articles. Article marketing can be highly effective when it reaches the right people. Be sure to consider beforehand, where to place the article and when.