INTRO
Search engines have helped consumers find everything from restaurant recommendations to B2B software providers. Your target audience probably uses search engines like Google to search for similar products as yours. In order to attract them to your site, you need search engine optimization. If you’ve done a lot of research on digital marketing, you’ve probably heard that before. Once you understand how search engine optimization works, the next logical question is how to do it.
An Introduction to SEO
Search engine optimization, or SEO, improves the rankings of your site on search results pages. Otherwise, it includes analyzing what keywords and phrases your target audience uses. Your clients use certain terms to search for products or services similar to yours. Working towards ranking well in those searches will increase your organic traffic. This is merely a simplified explanation and you can read more about it in our blog.
- An optimized website means more traffic and awareness
If your website is optimized, you will earn more traffic. The goal of search engine optimization is to improve your site’s ranking as that way, more traffic will be attracted and, ultimately, convert those visitors into customers.
- You don’t need to pay for ads if you use SEO
SEO is the advantage of traditional advertising because advertisers do not pay for ads. When you consider the cost of traditional advertising, SEO saves advertisers a lot of money.
The choice is yours on where your brand will be shown, whether on a TV channel or radio station, or in magazines or newspapers.
You pay for the ad to run for a certain amount of time, or for a certain number of issues. As soon as your advertisement runs out, it stops appearing and stops generating results for your business. People might still remember if the ad was any good but it is mostly forgotten in time.
- You can build your brand with your website
While branding often falls under the traditional marketing category, SEO is clearly part of the digital universe, yet the two involve similar steps. Developing your brand involves not just what your business has to offer but what others think of your company as well.
- Your target audience will find your website
You can make your website easier to find by using SEO. The use of search engine optimization (SEO) can help your business to get visible to the audience who are actively searching for information. Given the fact that it is quite common for consumers to use search engines to find out information about products and services, this is a huge opportunity.
- SEO increases your credibility and authority as a business
According to many business owners, the internet has contributed significantly to the changing nature of the sales process, especially when it comes to marketing their products.
Customers nowadays are provided with access to a vast amount of information which helps them learn more about various products. They also learn more about the competitors’ services in order to make informed purchasing decisions. In other words, clients are well informed before they speak to a sales representative or a customer support representative.
- Literally outperforming companies bigger than you
A small company can rank higher by doing everything right when it comes to SEO as opposed to a big company that does nothing right at all. In fact, your strategy for ranking higher than your competitors shows that you are performing in a manner that is comparable to the story of David and Goliath.
- Providing information means creating instrinsic value
You have to understand that the people who search for your product or service are not the same people as those who buy it. They are looking for a solution that will answer a question or at least give some kind of information. Being the website that answers questions makes you valuable to Google but also to many clients. It gives them a reason to bookmark your website, subscribe to your RSS feed or register for your newsletter. When websites become intrinsically valuable, people will often return to it and you can try to monetize it.
- Search engine optimization can significantly improve a user’s experience
People believe a search engine will show relevant results in and expect the results that they see on the search engine to be of high quality and not lacking in information. Since Google has been updating their algorithms quite often, they are making sure that they are sending users to sites that provide good content and provide an enjoyable user experience. Optimization of your website might take professional help, but it’s also a way of continually improving the user experience you provide.
- SEO is an activity that can be measured quite easily
An advantage of SEO that I consider to be highly relevant is the one where you can measure virtually every aspect of your results. Unlike traditional marketing, which often rely on correlations between various ads and sales. Although you can’t see the return on your investment directly, you can find out that the investment is leading to an increase of new traffic and more sales from SERPs. Nonetheless, the efficacy of this process is evident after prolonged period of time.
- It’s among the biggest sources of traffic in many cases
The organic search engines are usually the most important and biggest potential source for generating website traffic. An important component of a websites performance is organic search traffic and how it translates into customer interactions. In addition to organic search traffic, it’s important for increasing conversions and customers engagement, which is a crucial component for any online store.
Based on traffic alone, Google holds a significant share of the search marker, more than any of the othr major search engines like Yahoo, Bing, DuckDuckGo, and other combined.
- SEO is perfect for long term success
A long term investment like SEO is important for any business. Most actions related to SEO are taken within a short period of time but will have a lasting impact long after the action has been completed. A compelling advantage of SEO is that it will lead to a quantifiable return on investment. If you hire professionals who specialize in tracking and analysing web traffic, you will learn how to see with your own eyes if what you are doing is producing good results.
- SEO can provide a wealth of opportunities to your business
A comprehensive SEO strategy that provides a method of uncovering and exploiting new opportunities for the website’s success is one that provides exceptional value to the customers of the website. When you carry out keyword research, which is so important in search engine optimization, you’ll identify new business opportunities for the company as well as new segments of the market to satisfy. The reason why SEO works is that it is a process of finding new and better ways to reach the target market. It is important to understand that SEO is not a one-time process but a continuing process. You need to keep updating yourself with latest information about the industry in order to increase your chances of getting noticed by this audience.
- Online Marketing for Local Businesses in Berlin - March 31, 2021
- Digital Marketing for various businesses - March 28, 2021
- An Introduction to SEO – Search Engine Optimization - February 9, 2021
Sean Widhölzl
Sean Widhölzl is the CEO of the Berlin and Schweinfurt based online marketing company called Professor Seo. He regularly posts on professor-seo.de/blog/ but also makes guest posts on multiple plattforms.